As I discussed when Facebook bought WhatsApp last year, the smartphone itself is a social platform. The winner-takes-all dynamics of social on the desktop web do not appear to apply on mobile, and if there are winner-takes-all dynamics for mobile social it's not yet clear what they are.
What is #MobMin?
The Twitter hashtag #MobMin is a collection of resources to help you learn more about integrating mobile technology in your ministry.